I got a few minutes to chat with Texas Stars president Rick McLaughlin this afternoon about the new team rebrand. He's obviously relieved to have the new colors and logos out the door after a many-months long project to get the rebrand done.
The process started as soon as the team was purchased last season. Texas got in touch with Reebok to communicate that the team was looking at a rebrand for 2015-16. Representatives from Dallas and Texas got together with folks from Reebok to create some options. The top three were presented to Tom Gaglardi and he had the final decision.