I can't reference Jonah Lehrer without at least introducing him. Here was this young hot shot science journalist at the top of his game, writing articles about the cognitive benefits of chewing gum and the correct way to drink Gatorade for Wired and eventually the New Yorker.
I even feel kind of proud to say I got to correspond with him upon doing an article about traumatic brain injury. I still do. But the fact remains: he decided to write a wonderfully ambitious book on the science of creativity, and took those creative pulses as far as fabricating Bob Dylan quotes.