I graduated from SMU Cox School of Business a few years ago. In just about every class I took, the teacher had us read a case study and give a quick SWOT analysis of the subject company. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Businesses use this analysis to take a picture of the company as it stands today, in order to take stock of what they are doing well and need to exploit and what they are doing poorly and how to fix it. Given the Dallas Stars rough month, what does their picture look like?