It's official: adidas, has signed a seven-year deal with the NHL to supply on-ice uniforms and licensed apparel, taking over for Reebok, a brand owned by the adidas Group.
Chris Peters has singled out three things to know about the new deal – one of which is that Gary Bettman says it's "absolutely not true" that this means there will "inevitably" be ads on jerseys. [CBS Sports]
By contrast, there have been "some discussions" about putting ads on jerseys during the 2016 World Cup of Hockey:
With respect to the World Cup, Commissioner Bettman said there have been some discussions about advertising on jerseys, but nothing is imminent.