When I first started 100 Degree Hockey in 2009, I didn't really know how deep this thing was going to go. Ten years later, it's clear that it's gone very, very deep.
I designed the first logo for the site in my home office in maybe an hour. It served me well for years, but now it's time to get professional. I sought the assistance of a designer and a friend, Graham Fleming, to work on what the logo needed to say about the site.
Graham (who I recommend to anyone) did some extensive work to look at other sites around the NHL and AHL and across other sports as well.