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'Winning is always the foundation to loyalty': How Mark Cuban maintains allegiance with Mavs veterans

LOS ANGELES - Loyalty can be complicated in the NBA.

Everybody wants it and preaches about it. But actually having it isn't always the easiest thing.

Mark Cuban has the reputation of being about as loyal as an owner can be. Sometimes, (see: Chandler Parsons), it has damaging potential, although that land mine was sidestepped.

Most times, like now as the NBA creeps toward Thursday's trade deadline, allegiance is something that grows the culture that Cuban wants to promote as the Mavericks go through this difficult set of seasons.

Devin Harris and J.