1. Social Media Influencers are more important than traditional political endorsements
There is a mantra I repeat all the time: “If the information is important it will find me” . We don’t go find the news. It finds us. The majority of presidential election voters don’t turn on the evening news or open a newspaper or even tune to cable news network to learn about the candidates and decide on who they will vote for it. They probably can’t name all the candidates running for POTUS. I’m not sure if they care.
What they trust are their social media news feeds.