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Nike exec Harrison tabbed as Mavericks’ new general manager

Nico Harrison might not be a familiar name to a lot of NBA fans.

He’s not a veteran general manager. He’s not a rising talent evaluator who has come up through the ranks and he’s not a former NBA player.

However, what the new Mavericks president of basketball operations has working for him might surprise you.

Harrison, who has been a Nike executive for nearly two decades and has been vice president of North America basketball operations since 2016, is one of the most well-known movers and shakers in the world of NBA player relations.