The 2024 Western Conference Champions banner won’t be the only notable change fans see at American Airlines Center this season.
Before the Mavs’ home opener one week ago, the team unveiled the all-new Chime Lane, offering an enhanced experience for Chime members.
Chime, the team’s official Jersey Patch sponsor since 2020 and involved supporter of Mavs community initiatives, recently extended their sponsorship to connect with MFFLs like never before.
“We were pretty small and scrappy,” said Chris Brit, Chime co-founder & CEO, when reflecting on initial sponsorship discussions with the Mavericks. “We had an intern who happened to be my nephew, and we asked him to explore partnerships.