The NBA Inclusion Leadership Award, presented as part of the NBA Annual Sales and Marketing Awards, is one of the top business honors bestowed by the league each year.
The Mavs also won in 2020.
The honor recognizes an organization’s history and commitment to inclusion as a key business strategy, evaluating the team’s full slate of inclusion programming. The NBA noted several reasons the Mavericks won, including the franchise’s commitment to diversity, equity, and inclusion.
Dallas also “leads the NBA in women of color in business leadership roles,” the league announced.
The Mavericks are led by Cynt Marshall, the first African American woman to hold the CEO role for any NBA team.