The ‘Chime in for a Cause’ campaign was a joint effort between the Dallas Mavericks, Mavs Foundation, and Mavs’ jersey patch sponsor, Chime, to raise funds and awareness for the selected organizations. The initiative aimed to address the Mavs’ and Chime’s on-going efforts to promote social justice, education, and financial literacy.
For every free throw completed, the Mavs and Chime donated $500 to one of the local Mavs Foundation charities selected to benefit from the cause. In addition, MFFLs also had the opportunity to make personal donations and the funds raised were evenly distributed between all eight nonprofits.