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Mavs Business Assist: Meet Mercedes Johnson, Founder of Food Magnet

The Mavs Business Assist program launched at the start of the 2022-23 basketball season to support 100 diverse entrepreneurs and small business owners who call North Texas home.

The Dallas Mavericks have partnered with The Lonely Entrepreneur to empower those in the program with access to the knowledge, tools, and support they need to succeed as part of the Mavs Business Assist (MBA) program.

We believe in the power of storytelling, and it’s our honor to showcase various MBA members throughout the year to highlight their extraordinary accomplishments.