Citing "ongoing investments in the team and fan engagement," the Dallas Mavericks are upping season-ticket prices by at least 8.5 percent for next season.
The increase is the second in two offseasons and comes on the heels of trading All-Star Luka Doncic to the Los Angeles Lakers last month.
The Mavericks have faced significant backlash from fans and questions nationally from media and observers since they parted with Doncic, the 25-year-old face of the franchise, in a trade that brought back All-Star Anthony Davis.
In a ticket cost plan revealed Monday morning in a news release, the Mavericks said the new scale of seat prices will better reflect seat values in high-demand areas, seats closest to the court and fan experiences with upgrades and access to in-game entertainment and member benefits.