In the wake of reporting by The Athletic about a possible rift in the Dallas Mavericks’ front office, a small controversy erupted. The story paints the picture of a power struggle taking place within the team’s brain trust, pitting an analytics-driven gambler and long-time league watchers, scouts, and coaches.
The story sent ripples throughout Mavs fandom and, no doubt, within the organization. Mavericks owner Mark Cuban even took to Twitter to call the report “total bullshit,” once again putting himself front and center as the face of the franchise. Over the years, Cuban’s notoriety and penchant for seeking the spotlight has been beneficial to him and the team.