Dallas Mavericks guard Kyrie Irving has become the chief creative officer and an investor in a new venture called Players TV.
A sports media company, Players TV involves content produced by over 50 professional athletes across various sports. In addition to Irving, some of the players involved with Players TV include current and former NBA players Allen Iverson, Dwyane Wade, Damian Lillard, Carmelo Anthony, De’Aaron Fox, Chris Paul and former Mavs center DeAndre Jordan.
Others include three-time Super Bowl champion tight end Travis Kelce of the Kansas City Chiefs, former Major League Baseball player Ken Griffey Jr.