In a celebration of culture and entrepreneurship, the Dallas Mavericks partnered with Black-owned clothing brand 3nergy Forever for a one-of-a-kind apparel collaboration as part of the team’s African American Heritage Night.
Jordan Giddings, founder of 3nergy Forever, started his brand during the 2020 quarantine, inspired by his belief in the power of personal energy. The phrase “Protect Your Energy” became his mantra, and when Kyrie Irving donned one of his hats, it marked a pivotal moment for the brand.
But Giddings’ journey into fashion wasn’t without challenges.
After overcoming initial setbacks with a partner in the industry, he used that experience to fuel his journey toward new growth.