The Dallas Mavericks and 5miles, a Dallas-Fort Worth-based marketplace platform application, ended their jersey patch sponsorship, a full year ahead of schedule. The NBA kicked off the three-year jersey sponsorship pilot program in 2017, allowing teams to attract corporate sponsors and have the chosen corporate company’s logo on the team jersey on a 2.5 inches x 2.5 inches patch.
The Mavericks, with a $2.3 billion valuation by Forbes as of February of 2019, reportedly signed a $5 million per year deal with 5miles in March 2018. I’m certain the arrangement benefited 5miles’ value much greater than it did for the Mavericks, so the sponsorship ending a year early wasn’t too much of a surprise.