It’s gotta be the shoes

Sneaker culture and the NBA fit together like a, well, sneaker to a foot.

The Dallas Mavericks recently hosted the 2nd annual Sneakeasy experience, and sneakerheads —mostly of the Mavericks fans variety— showed up in droves. The Sneakeasy experience, an event still in its infancy, featured sneakers, obviously, local businesses that cater to the sneaker culture, and also featured a new addition to this growing event: a sneaker chat panel.

“This is the second year we’ve put this event together, and the response from sneakerhead Mavs fans has been phenomenal”, Collin Kim, Dallas Mavericks Corporate Communications Manager, said.