The crowd filling the American Airlines Center on Monday morning was slightly different than the fans typically packed into the arena for a Mavs game.
This bunch featured nearly 1,000 young women from middle and high schools across the Metroplex excited to experience the Mavs’ 4th Annual GEM Celebration.
Launched by the Mavericks in 2021, the GEM program, or Girls Empowered by Mavericks, focuses on using physical activity and mental wellness as a foundation to support the development and success of young women.
Mavs CEO Rick Welts and SVP of corporate sponsorships Brittanie Boyd kicked off this year’s celebration with opening remarks before launching into the program, designed to empower the young women in attendance to pursue their passions endlessly.