Dallas businessman Keith Fluellen was on the Internet recently, and he came across something that will likely change his life forever.
What Fluellen stumbled upon was a story discussing the Mavs Business Assist program and all of its valuable benefits. Launched at the beginning of the 2022-23 NBA season, the program supports 100 diverse entrepreneurs and small business owners who refer to North Texas as their home.
The Dallas Mavericks partnered with The Lonely Entrepreneur to empower the business owners in the program with access to the support, tools and knowledge they need in order to success as part of the Mavs Business Assist program.