For the fourth consecutive year, the Dallas Mavericks teamed up with the Marcus Graham Project (MGP) to open the door for a group of diverse young professionals looking to step into the sports marketing industry.
Through the MGP iCR8 Boot Camp, 25 program applicants were selected to participate in the week-long training and mentorship program.
Established in 2009, the Marcus Graham Project’s iCR8 Boot Camps invest in future marketing and media leaders who will contribute to an expanded and diversified talent pool of highly skilled professionals.
During the first two meetings, students learned the ins and outs of the Dallas Mavericks approach to marketing, media, and communications and gained insight from team sponsors, like Target, on their techniques to leverage the brand’s connection to the Mavs.