The NBA and WNBA recently launched a new grassroots initiative called “Her Time to Play” to inspire the next generation of girls to learn and play basketball in a positive and healthy environment while gaining important skills such as how to be a teammate, leadership and self-confidence.
The Dallas Mavericks proudly joined the other 30 NBA teams in the league to announce its support of the new campaign, a program that encourages young girls to hoop and also increases opportunities for women in coaching and athletic leadership. “Her Time To Play” hits close to home as the Mavs are among just two current teams in the NBA with a female CEO (Cynt Marshall) and female assistant coach (Jenny Boucek).