January 3, 2018 (Dallas, Texas, USA) After nearly two decades of the name “Mavericks” being translated into Chinese as “Little Cows,” the Dallas Mavericks have selected a new Chinese team name with much help from Chinese basketball fans. Announced tonight during Tencent’s live broadcast of the Dallas Mavericks home game against the Golden State Warriors, the official Chinese name of the Mavericks has been changed to u72ecu884cu4fa0 (DúXíngXiá), which translates roughly in English to “Lone Ranger Heroes.”
The search for the Mavs’ new Chinese name began on September 10, 2017 with an announcement from Dallas Mavericks owner Mark Cuban.