Rooney is the founder of Folds of Honor, a nonprofit organization which provides educational scholarships to families of military men and women who have been killed or disabled while on active duty in the United States armed forces.
Budweiser and Anheuser-Busch recently challenged the nearly two dozen NBA teams that they’ve partnered with to manufacture creative ways to raise funds for those scholarships. And the Mavs wound up raising more money ($18,064) than any other team.
For their efforts, the Mavs were awarded a trophy by Anheuser-Busch during the NBA All-Star Weekend in Los Angeles last month.