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A Harvard study says Mavericks fans are the most loyal in the NBA

It’s official: MFFLs are the most loyal fans in the NBA.

That may be a bit of an overstatement, but the Harvard Sports Analytics Collective (HSAC) posted a study on its blog today that compares attendance, which it uses as a proxy for loyalty, to a team’s winning percentage in each of the last 15 seasons.

The Dallas Mavericks end up with the weakest correlation between winning and attendance, meaning they have the least fair-weather fans in the NBA (by this measure at least). You can see the full study here at the HSAC’s blog, but here’s what you need to know:

  1. Attendance at the AAC does not appear to depend much on the team being good.