Lukamania is sweeping the NBA and the internet. Luka Doncic is everywhere you look. Not only is the Dallas Mavericks’ rookie sensation covered by the staff here at Mavs Moneyball, national outlets such as The Ringer and Sports Illustrated are getting in on the fun as well. While we’re all enjoying Doncic bask in the media spotlight, he’s seizing the moment as a marketing opportunity and running with it.
This week, Doncic launched his official website (lukadoncic.com) where fans can learn more about the Slovenian sensation and buy some Doncic-branded merchandise. What more can fans of #77 ask for?