The introduction of a new Collective Bargaining Agreement in 2011 radically changed the way Mark Cuban and the Mavericks do business. Cuban, convinced that players would be moving teams a lot more in the offseasons, decided that coming into each offseason with as much money as possible was the best possible strategy.
In some ways he was right: players moved a lot more from offseason to offseason since the lockout. Still, he was really wrong about one thing: for wooing the guys that matter, a team having max money wasn't going to be the end all and be all for a lot of teams.