Thursday’s exhibition game, with not a starter on the field, scored an 11.5 rating for KTVT (Channel 11), lowest of the preseason.
The Cowboys four games averaged a 13.5 rating in Dallas-Fort Worth. That’s about 353,000 homes, an enormous number considering the product. And yes, nothing came close on the nights Cowboys games
That 13.5 is up from last preseason’s 12.3 average. That’s about an increase of 31,320 homes.
Just for reference: The Cowboys 16 regular-season games in 2014 averaged a 31.6 rating, about 824,000 homes. Their two playoff games clocked in at a 44.9 average, about 1.