The Dallas Cowboys and the Las Vegas Raiders are some of the most influential franchises in the NFL. Between the two clubs, they have won eight Super Bowls and appeared in 13. Cowboys Jerry Jones is the head of the richest sports franchise in the world and a marketing pioneer of the modern NFL. Meanwhile, the former owner of the Las Vegas Raiders, Al Davis, was a pioneer in his own right and led what many know as the renegade franchise of the NFL. Davis was a visionary and was integral to the merger that combined the NFL and the AFL.