Pretty much since the moment the Cowboys drafted defensive end Taco Charlton in the first round in April, there's been talk of how he couldn't have landed anywhere better than taco-fueled Dallas-Fort Worth, considering his name. Some taco spots even offered him free tacos for life and welcomed him to town.
Chalrton has hinted that he expected to get a deal promoting tacos and even set out on an area taste-testing tour recently.
But the rookie's first endorsement deal isn't with a taco joint. It's with Big Red soda, the company announced via a press release Monday.