You have to run the ball. This is a command that no football team can ever disobey. We all know that. Run it. Establish it. Whatever other cliché. Running the ball is this non-negotiable idea in many minds and that leads to a lot of fun debates in the football community given how pass-happy the current NFL is.
There have been many people that have suggested that the Dallas Cowboys need to run the ball more, especially during the team’s losing streak. “You have to get Zeke going”, “the run sets up play-action”, and “the Cowboys need to get back to what they’ve always done best” are the usual comments from this camp.