The Dallas Cowboys need to take care of CeeDee Lamb. He is among the best players on the team and being currently set to enter the final year of his contract (the option season of his rookie deal after having been a first-round pick in 2020) is not ideal. You want to reward your stars for stellar performances and Lamb is coming off of literally the most statistically impressive season that a wide receiver has ever had in franchise history.
As if that weren’t enough reason to want to get a deal done with Lamb (he and the team are reportedly not close) there is also the market at his position and that it is seemingly a volcano on the verge of erupting.