There is an argument to be made that CeeDee Lamb is the best wide receiver in the NFL. Whether or not Lamb occupies that throne is a matter of debate (Justin Jefferson would certainly challenge for it), but when it comes to a new contract the Dallas Cowboys are going to have to pay him like he occupies it.
“The next guy gets a little bit more than the last guy” is a philosophy that we have seen bear itself out at certain positions over the course of recent NFL history. This disposition generally refers to the top-tier spots on a roster and wide receiver certainly falls among them.