Sometimes the words are just being spoken because it is the right thing to say, not what the team really benefits from.
There is an art to coachspeak in the NFL, and Jason Garrett is a master. Where some coaches just say very little, Garrett frequently gives detailed answers that reinforce his philosophy while imparting almost nothing of real import about the plans the team has. Stephen Jones is no slouch at the game, either, and there are times that even Jerry Jones plays along. We have heard them say things repeatedly such as "Kellen Moore is the backup quarterback" and "Ezekiel Elliott has to earn his place.