Reigning NFL MVP Lamar Jackson is challenging Pro Football Hall of Fame quarterback Troy Aikman's use of their shared No. 8 in a U.S. Patent and Trademark Office complaint, according to federal records.
Jackson, who owns or has applied for several trademarks using the number in various phrases, says Aikman's attempt to use "EIGHT" on apparel and bags would be "likely to cause confusion, or cause mistake, or to deceive" the purchasing public as to whether they're buying products from Jackson or Aikman's company, Jackson's attorney said in July 9 filings.
Jackson "has expended considerable time, effort, and expense in promoting, advertising, and popularizing the number 8 in connection with his personality and fame" and "is well-known by this number due to his notoriety and fame, along with his promotion of this number in his trademarks and in media coverage," according to the appeals.