HOUSTON -- Jerry Jones isn't quite sure what year it was -- either 1963 or '64, he said -- but he remembers sitting on a bus next to Jim Lindsey for an Arkansas game in Little Rock, reading a magazine story on Art Modell.
Even as a co-captain of a national championship team in 1964 as a guard, Jones knew he would not pursue a career as a professional player or coach. A former Razorbacks teammate, Jim Mooty, made $10,000 to play for the Dallas Cowboys. Engineering grads were making $11,000 a year, and Jones and his wife, Gene, paid $65 a month for a duplex that another former Razorbacks teammate, Lance Alworth, once called home; it was owned by the school's athletic director.