A new study from Emory University confirms what many Cowboys fans have suspected all along, and what Cowboys haters have been agonizing over for decades:
Not only are the Dallas Cowboys "America's Team", they also have the "best fans" in the NFL, according to research from Professor Mike Lewis at Emory University in Atlanta.
Lewis uses three metrics to determine the "best" fan base in the NFL.
Fan Equity: Measures willingness to spend by focusing on team revenues (fan support via opening the wallet)
Social Media Equity: Measures fan willingness to engage as part of a team’s community (support exhibited by joining social media communities), which makes it a metric unconstrained by stadium size.