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How the Dez Bryant no-catch call changed the NFL forever

WE ALL SAW IT. It happened right before our very eyes.

Fifty-two point three million of us watched it live on television. Untold millions have watched it since, in its YouTube afterlife. And to watch it once is to watch it many times, almost by definition -- nobody even had the chance to watch it just once, since the replays started rolling as soon as the ball was whistled dead. The play itself took about seven seconds, snap to signal. The ensuing deliberation took another four minutes, give or take, and the controversy the play generated has lasted for nearly eight years and counting.