Unless it’s a bad PR look, or there is video leaked by a third party, the NFL doesn’t care about domestic violence because we have not given it a reason to do so.
The NFL is a private business whose main function is to make money, which it is exceptional at doing. Because its customers are junkies for its product.
Until the NFL has a financial reason to care about domestic violence, don’t expect much more than the occasional TV spot, inconsistent investigations that make no sense, and empty campaign-style rhetoric that will promise and never deliver.