Ezekiel Elliott's jump into the big Salvation Army red kettle after scoring a touchdown in Sunday night's game versus the Tampa Bay Buccaneers is paying dividends for the charity.
In the roughly 12 1/2 hours after Elliott's jump, which spanned until 10:30 a.m. ET on Monday morning, the Salvation Army took in $182,000 in online donations, said Lt. Col. Ron Busroe.
Busroe said that was a 61 percent increase over a similar time period from Sunday night into Monday last week.
The online donations were a welcome surprise for the Salvation Army, which through last week was down 16 percent in red kettle donations compared to last year, when donations totaled a record $150 million, Busroe said.