The Dallas Cowboys have the word in huge letters inside the weight room: Prepare to Finish.
They offer a reminder outside the position meeting rooms: Attack. Compete. Physical. Relentless. Execute. Finish.
Lest they forget, Cowboys players wear it on team-issued T-shirts and sweatshirts: Finish.
It’s also become the team’s official Twitter hashtag in the postseason: #FinishThisFight.
“Finish is such an important part of football,” Cowboys coach Jason Garrett said. “It’s such an important part of life. Our game is set up that way about finishing plays. We really emphasize that — finishing drives, finishing games, finishing seasons.