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Cowboys vow 'we're not sticking our head in the sand' in free agency; VP: Draft will 'improve our football team in a big way'

Louis DeLuca/Staff Photographer

Dallas Cowboys owner and general manager Jerry Jones and Cowboys President Stephen Jones talk with the media during a pre-draft press conference at Valley Ranch in Irving, Texas on Tuesday, April 28, 2015. (Louis DeLuca/The Dallas Morning News)

Stephen Jones gets it.

The executive vice president knows a segment of Cowboys fans are frustrated with the club's quiet approach to free agency. Fiscal responsibility isn't a catch-phrase that generates excitement and quiets unrest after a 4-12 season.

His message:

"We're not sticking our head in the sand,'' Jones said Sunday afternoon a few hours before the NFL Annual Meetings got underway.