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Cowboys to opt out of NFL's deal with Ticketmaster, pair with SeatGeek instead

The Dallas Cowboys have agreed to a deal that would opt them out of the league's ticketing deal with Ticketmaster and instead have ticket reseller SeatGeek serve as the team's primary box office, sources told ESPN.

The Cowboys will receive a 15 percent equity stake of SeatGeek, sources said.

A spokesman for the Cowboys and SeatGeek both declined comment.

The Cowboys wouldn't be the first team to opt out of the Ticketmaster deal. The Detroit Lions were the first, switching their primary ticketing to Veritix for the 2013 season.

In November, the Saints made the move to SeatGeek.