ARLINGTON, Texas – The Dallas Cowboys and Susan G. Komen® asked fans and supporters to HOPE! FIGHT! CURE! and take action toward a brighter future without breast cancer during the Dallas Cowboys vs. New England Patriots game presented by Ford on Sunday at AT&T Stadium.
As part of the Dallas Cowboys and Susan G. Komen’s “I Promise” partnership, fans visiting AT&T Stadium this Sunday saw their favorite blue and silver adorned with a touch of pink in tribute to National Breast Cancer Awareness Month. Supported by a $1 million donation of Dallas Cowboys marketable assets, the team’s year-round partnership includes usage of co-branded logos and Dallas Cowboys marks, stadium signage and activation, as well as public service announcements and media opportunities.