The Dallas Cowboys are a ratings draw. Water is wet. Gravity is 9.8 meters per second squared. All of these are objective and non-negotiable facts.
We see the first truth unfold every year when the NFL releases its schedule and this year is no different. Of their 17 games the Cowboys will be on primetime six times, have their annual Thanksgiving Day game, which is not primetime but is the biggest island game there is, and only appear in the early Sunday window twice (assuming the Week 18 game doesn’t land there).