FRISCO, Texas – Paul Alexander wrote "Perform: A Journey for Athletes, Musicians, Coaches and Teachers," in 2011 while he was the offensive line coach for the Cincinnati Bengals.
For 205 pages, Alexander marries the methods of learning to become a concert pianist and teaching an NFL offensive lineman, but some seven years later all that people want to discuss is Heinz ketchup.
Two weeks ago a Twitter post about Alexander’s scouting philosophy, involving the “57” on the side of the bottle, thrust Alexander’s book into more prominence now that he is the offensive line coach for the Dallas Cowboys.