NFL Fandom Report 2019 – Mike Lewis, Sports Analytics Research
Mike Lewis, from Emory University, posts an annual ranking of “NFL Fandom”. And let’s just say Cowboys’ fans show up well in his analysis. Translation, they are #1.
My approach to evaluating fan bases uses data on attendance, revenues, social media following and road attendance to develop statistical models of fan interest (more details here). The key is that the models are used to determine which city’s fans are more willing to spend or follow their teams after controlling for factors like market size and short-term changes in winning and losing.