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Cowboys meaningless loss to 49ers kills it on local television

The game scored a 16.8 for Channel 11 on Sunday night. Closest in the TV ratings was Big Brother on Ch. 21 at 3.0.

The 16.8 translates to 438,000 homes in Dallas-Fort Worth. That’s way up from the 13.9 (about 363,000 homes) the Cowboys-Chargers pulled for the preseason opener.

By contrast, the St. Louis Rams-Tennessee Titans earned a 0.9 Sunday night on Channel 4.

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