Shock and awe. Smoke and mirrors. Speed of horse. For a long time, one of the most important aspects of fighting has been making your enemy feel like they are losing.
I have been known to say that Chip Kelly's Philadelphia Eagles offense is all smoke and mirrors. People should understand that when I say that I am not being dismissive. One of the best ways to win has always been to convince your enemy that they are losing. "Psyops" are among the oldest tricks in warfare and morale, or the will to fight (see 2014 Dallas Cowboys), is arguably the most important attribute of a strong unit.