CeeDee Lamb is a legitimate NFL star at this point. The young wide receiver has taken the league by storm and has ascended into the upper echelon of players in his position across the league. While we know that to be true, Lambs' representation also knows that, and the Cowboys are set to pay him as such, assuredly any day now.
The Cowboys' front office historically likes to play the waiting game when it comes to their star player’s contracts, and despite many examples of it hurting them, the team still hasn’t learned from past mistakes regarding that strategy.